Infused with summer time verve, brighten up in smile-sparking numbers pieced together to emphasise colour, pattern and shapes
Channel refined relaxation with roomy-not-slouchy tees; Ace the day's agenda in classic knits with infinite layering potential
Blending your perfect fit with fashion favourite cropped style, thoughtfully balanced proportions, for softness and strength
Look out for these look-twice eye-catchers, an array of thoughtful details on wardrobe essentials, upcoming on Wed 25 Aug 8PM
This milkmaid dress will bring all the boys to the yard. This dress features a tie-front drawstring bust detail and sweet embroidered accents on a 100% linen fabric. The flattering waisted design is cut to a comfy regular fit with an adjustable drawcord on the bust for a flexible feel. The gathers add gentle volume, while embroidery detailing gives it a distinctive finish. Elegantly embroidered with panelled patterns in tonal embroidery, this piece is perfect for embracing the sunshine and providing a textured outlook to your outfit. Crafted in a soft blend of linen and cotton, it is sure to keep you cool and comfortable. Live out your cottagecore dreams in this beauty, its solid hues and tonal embroidery still make it a very presentable option for the office as well. Introduce subtle embroidery into your casual wardrobe this summer with this adjustable, tie front bust neckline dress with drawstring ties. A fresh tie neckline wraps up the look effortlessly – and comes in an adjustable drawstring tie for you to scrunch up the neckline as you wish, to your desired look. Allover ditsy broderie motifs enhances the charm, while softening the look of this tea dress. The linen airy fabric makes for a comfortable and casual wearing experience. Evoking a carefree, feminine mood, this is crafted from breathable cotton linen to a slim-fitting mini silhouette, with a dainty drawstring neckline tied in front with a tie, and princessy tie sleeves. Infused with summer time verve, thoughtfully balanced proportions see a shirred front meet a lightly flared skirt that elegantly frames your look. Adjustable drawstring tie bust. Elasticised sleeves. Fully lined, not sheer. Concealed side zip closure. Made of 100% cotton linen. Comes in white and blue. Available in sizes S, M & L.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag, Simple Steps Ahead Strap Heels Nude and Scandi Ark Short Hook Earrings.
Size S: Ptp 16”, Waist 13”, Hips 16”, Down 32.25”
Size M: Ptp 17”, Waist 14”, Hips 17”, Down 32.25”
Size L: Ptp 18”, Waist 15”, Hips 18”, Down 32.25”
*Model is UK6, 174cm. She wears size S.
Float through your day feeling fantastic in a bold but dreamy mood in this romantic striking dress in contrasting white and black florals! Breezy and lightweight woven fabric sweeps from an elasticized sweetheart shaped neckline and into short, puffy sleeves with elastic at the hems for a fairytale spin. The smocked bodice has a feminine flounce and a decorative effect. The high waist rests atop an A-line tiered midi skirt that falls to a generous full swing. Look perfect in monochrome florals in this favourite of ours, thanks to its relaxed smock silhouette, cute poufy sleeves and flattering length. It would look just as good on a warm summer’s day or during the colder Fall season. Lightweight and feminine, this black and white palette midi dress was cut for a flattering A-line fit with puff sleeves and a smocked elastic waistband that falls into a tiered hem skirt. Bring a little drama with puff sleeves and tiers, then offset it with white sneakers so the look reads more wearable. Classic white sneakers are a perfect to-go with the monochrome hues! With billowing pouf-sleeves and a romantic floral print, this dress is worthy of Mr Shakespeare himself. If style be the food of love – add this to your basket. A tiered midi with a subtle puff sleeve is great for lounging around the house or wearing outside. True bubbled sleeves. Smocked and stretchy at waist. Pull on style. Made of polyester spandex. One colour only. Available in sizes S, M & L.
Styled with Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp 17”, Waist 13” – 18.5”, Hips unrestricted, Down 43”
Size M: Ptp 18”, Waist 14” – 19.5”, Hips unrestricted, Down 43”
Size L: Ptp 19”, Waist 15” – 20.5”, Hips unrestricted, Down 43”
*Model is UK6, 174cm. She wears size S.
Ease into a weekend state of mind in this easy denim overalls designed for all-day wearing and laidback style. Done up with plenty of distress, this dungaree has cool streetwear edge and cut in a short, sun-ready length with rolled up cuff hems for your warm weather dressing. Add your creative touch with styling to create your own fun look! Made for low-key living, this easy overall is crafted from a soft but durable wash denim material with a comfortable stretch and wide cords. Keep it short and extra sweet, these short overalls will create that laidback look that you love with perfectly distributed distressing. A versatile style designed with the classic front bib with a patch pocket and adjustable braces, finished with playful pockets slit at the sides and cut in a mini length perfect for warm afternoons out in the sun during Summer. We bring our popular dungaree back in a shorts style cut, with to-die-for destroyed whiskered detailing at the shorts that edges you out over the rest. Exude old-school charm today in this feminine iteration that is adjustable at the straps and braces to your desired frame. Great for teaming with a colourful tee, basic crisp shirt and good to go with trainers, our denim wash dungaree is a breath of fresh air to introduce to to your repertoire this season. Comes with side front and back pockets. All pockets and buttons are functional. Adjustable suspender straps. Secured with adjustable straps to metal hook braces at chest. Additional waist secures with a single button and exposed side zipper at the side of the waist. Made of denim fabric with roll up short hems. Comes in lightwash and midwash. Available in sizes S, M & L.
Styled with The Power Package Padded Muscle Tee White, The Power Package Padded Muscle Tee Black, Simple Steps Ahead Strap Heels Nude and Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp unrestricted, Waist 13.5”, Hips 19”, Rise 10.25”, Down 32”
Size M: Ptp unrestricted, Waist 14.5”, Hips 20”, Rise 10.5”, Down 32”
Size L: Ptp unrestricted, Waist 15.5”, Hips 21”, Rise 10.75”, Down 32”
*Model is UK6, 174cm. She wears size S.
Elegantly embroidered with naturalistic vines and florals, this piece is perfect for embracing the sunshine. The perfect amount of detail and modern-feminine feel: this pretty in pink cute babydoll dress would be a hot favourite! Cut in a drop-waist shape with a relaxed silhouette and fit, this playful babydoll dress is designed with a babydoll silhouette and adorned with eyelet embroidery accents for a flirty finish. Featuring a light lilac embroidery on top of a pink canvas, this number cannot get any more romantic in its pink and lilac hues. Lighten up your look with the breezy appeal of this lace-layer babydoll dress accented by short bubble sleeves for a voluminous finish. An easy favourite with its live-in fit, this mini dress in made from softly textured polyester rayon with ruffled tier details and bubbled sleeves. Don’t mind if we do. Designed for getaways and easy dressing, this captivating sundress is crafted in beautiful soft material that cascades into a roomy shape to create a floaty silhouette with plenty of movement. Cheerful broderie patterns, eyelet and floral textures all over make it a real smile-sparking number. Just as fun to wear on balmy days in the city as on sun soaked vacations, and made from broderie anglaise cotton voile, this features a loose fit through the skirt for playful movement. Dressed in sumptuous embroidery and intricate eyelets, we are finding such joy in these Autumn afternoons in this lovely number. Whimsical, fun and limitless, this dress evokes an effortless, feminine and free spirited look. True bubbled sleeves. Elasticised at neckline and sleeves. Fully lined, not sheer. Pull on style. Made of polyester cotton blend. One colour only. Available in sizes XS, S, M & L.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Heightened Security Strappy Heels White and Scandi Ark Long Drop Chandelier Earrings.
Size XS: Ptp 18”, Waist 20”, Hips 21”, Down 31”
Size S: Ptp 18.5”, Waist 20.5”, Hips 21.5”, Down 31”
Size M: Ptp 19.5”, Waist 21.5”, Hips 22.5”, Down 31”
Size L: Ptp 20.5”, Waist 22.5”, Hips 23.5”, Down 31”
*Model is UK6, 174cm. She wears size XS.
The short, cropped, corset-inspired cut reveals the romantic soul of this top, while the front buttoning and the flexible stretch woven fabric accent your femininity, complemented by the elegant fit. Offering a loose, blouson fit sleeves above a fitted bodice, this soft and flowy top features wide shoulders, with a button-and-loop closure fastening that runs down the centre front. It features a scoop neckline, centre front buttons, gathered shoulders and bust, blouson sleeves. The covered buttons and a blouson sleeve create a charming yet highly wearable piece in the banter. Cut from a quality soft fabric the banter has movement and grace. As part of your working week or weekend this piece will prove a salve to seasonal dressing. Gathered enough for a little drama while still making them the perfect everyday top. Wear this tucked into high waisted skirts for a chic office look or free flowing with a pair of skinny jeans for the weekend. Versatile and comfortable, this will become a key wardrobe piece for many years to come. The top is soft and flowy waist up and becomes a slim fit all around the waist for a most figure flattering effect. Clean and crisp and flowy, a white blouse with buttons is the most versatile staple to own that goes with any bottom. Functional buttons down front. Smocked at back. Elasticised sleeves and back. Inner lined, not sheer. Button front style. Made of polyester blend. One colour only. Available in sizes S, M & L.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Skirting The Rules Bodycon Denim Skirt and Petals Aflutter Hoop Earrings Blush.
Size S: Ptp 15.5” – 17.5”, Waist 13”, Down 17”
Size M: Ptp 16.5” – 18.5”, Waist 14”, Down 17”
Size L: Ptp 17.5” – 19.5”, Waist 15”, Down 17”
*Model is UK6, 174cm. She wears size S.
Easy tiered jersey cotton sways with each step in this short sleeve dress featuring an easy pullon dressing in a stretchy fit. The babydoll is back and better than ever with tiered details. Take on sunny days in easy-breezy style with this tiered babydoll dress. Boasting a charming look in a swingy silhouette, this dress has a classic round neckline with a darling babydoll silhouette. We heard your calls for more sleeved dresses and made this minimalistic, pared-back design that is styled up in tiers. This dress features a feminine three-tiers design in a sleeved babydoll construction, and features a flowy style in a look-twice eye-catcher. Bring the trend to you by controlling the drama – go fun in tiered layers, keep it tame in solid colours and classic sleeves and fit. The forgiving fit and roomy style makes this your warm-weather go-to for everyday style. Made in the most universally flattering cut, we are sure that everyone would great in this! Complete with a swingy tiered skirt, it's an easy style that looks pretty too. Pull on style. Made of stretchy knit cotton jersey. Comes in sage green and black. Available in sizes S, M & L.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag and Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp 17” – 22”, Waist 15.5” – 18.5”, Hips unrestricted, Down 33.5”
Size M: Ptp 18” – 23”, Waist 16.5” – 19.5”, Hips unrestricted, Down 33.5”
Size L: Ptp 19” – 24”, Waist 17.5” – 20.5”, Hips unrestricted, Down 33.5”
*Model is UK6, 174cm. She wears size S.
This light and breezy woven maxi dress features a colourblock tiered design, as it has two thick tank straps that fall into a relaxed, ruffle bodice and splicing with a wide-cut silhouette. The dress is cut from tiers of tonal-blue and couldn't be more perfect for an island vacation. It has a gathered tiered detail that creates ripples through the maxi silhouette. The go to dress this summer, have you got yourself a tiered dress yet? An easy and lovely outfit, the tiered dress will suit all shapes and sizes. Ideal for everyday and when you want something easy but stylish to wear. We just love the colours on this colourblock blue dress. The colours are an azure sea of blue from sky blue to indigo blue and navy blue. The free flowing, flattering and transitional style of a maxi dress make it a staple in every wardrobe. We have reimagined this into a refreshing and chic dress you'll find every excuse to wear. Soft cotton spandex fabric is pieced together in tiers to emphasize colour, pattern and shape. So you get maxi(mum) comfort and style, and makes maximum impact as well. Features elasticized band at back. Pull on style. Made of cotton spandex. One colour only. Available in sizes S, M & L.
Styled with Heightened Security Strappy Heels White and Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp 14” – 18”, Waist & hips unrestricted, Down 50”
Size M: Ptp 15” – 19”, Waist & hips unrestricted, Down 50”
Size L: Ptp 16” – 20”, Waist.& hips unrestricted, Down 50”
*Model is UK6, 174cm. She wears size S.
Embrace texture with a cable-knit sweater: Not only does the tactile material look super cosy, but the collared tee silhouette has infinite layering potential. Style it with high-waisted denim for a look that reads thoroughly modern. Smarten up your knitwear staples with this cable knit polo, designed in a cropped style that creates a sharp style. This has a collared neckline and dimensional allover cabling, with functional button fastening all the way down front. This sweater was made with a cable knit design for added texture and comfort, and also features trench button closures in a much-loved cotton cable for softness and strength. I say cable, you say cardigan, the rest is classic! Everyone’s favourite cardigan returns this season in a new classic cable knit you’re sure to love. Made from pure breathable cotton, it is light yet warm enough for those sunny days when you didn’t expect the chill. Styled with mock horn buttons for extra detail, keep it close and keep yourself cosy. Its simplicity is surpassed only by the humble t-shirt which makes it a great candidate for any outfit. Cable knit sweaters add a textural element beyond the fabric’s material itself, and in a relaxed buttondown shape that manages to be both casual and crisp. Functional buttons. Button front style. Made of knit cotton fabric. Comes in white and black. Available in sizes S, M & L.
Styled with Bottom of Fact Button Shorts Almond, Bottom of Fact Button Shorts Black, Simple Steps Ahead Strap Heels Nude and Petals Aflutter Hoop Earrings Blush.
Size S: Ptp 16.5” – 20”, Waist 13” – 18”, Down 15.5”
Size M: Ptp 17.5” – 21”, Waist 14” – 19”, Down 15.5”
Size L: Ptp 18.5” – 22”, Waist 15” – 20”, Down 15.5”
*Model is UK6, 174cm. She wears size S.
Top it off with something gorgeous! This top is feminine perfection with its sweetheart neckline, ruched bust and puff sleeves. In a luxe stretch jersey that flatters, this top is an absolute must for the summer months. Pair with any of our denim bottoms for a memorable summer style. Crafted in a signature soft stretch material, this top is perfect for a chill day out or just for a lounge session at home. The ruching detail at the sweetheart neckline accompanied with the seam cut at the bust line completes the look. Not forgetting how it could be worn as an off shoulder and the airy sleeve design, this blouse is like no other! How to make a crop top even cuter? Add a sweetheart neckline for a bit of extra femininity. Blending your perfect fit with a fashion favourite cropped style, it has a slender shoulder cut fitted with puff sleeves to flaunt those shoulders. The elastic smocked back allows a perfect fit. Jaunty and girlish top, create the perfect set with a pair of coordinated shorts. Smocked at back. Fully lined, not sheer. Sleeves are also lined. Elasticised sleeves. Concealed side zip closure. Made of cotton linen rayon blend. Comes in black and white. Available in sizes S, M & L.
This piece may be worn on or off the shoulders depending on your sizing and preference, thanks to an elasticized neckline.
Styled with Fair Weather Distressed Denim Shorts, Simple Steps Ahead Strap Heels Nude and Scandi Ark Short Hook Earrings.
Size S: Ptp 15.5”, Waist 12.5”, Down 14.5”
Size M: Ptp 16.5”, Waist 13.5”, Down 14.5”
Size L: Ptp 17.5”, Waist 14.5”, Down 14.5”
*Model is UK6, 174cm. She wears size S.
Featuring a sassy wrap over, mid length flute sleeves and plunge neckline, up ya summer slay game with the tea rose all over floral prints. The wrap detailing does wonders for your waist. Featuring a nice floral print with fluted sleeves and a flattering shape perfect for a wedding or any occasion, bring your feminine style to full bloom in this flattering number. Crafted to an elegant wrap silhouette trimmed with ruffles at the hem and fastens around the waistline with slender ties, then falls to a sweeping overlay wrap skirt. A dreamy mini wrap dress lavishly fringed with frilled hems and flowing fluted sleeves, style this with heels or sandals to bridge the gap between day and evening flirty fun. Drapey and flirty, this dress is just-above-the-knee style with fluted sleeves. Featuring a loose fit, it has a self tie belt at the waist for shaping and is completed with a stylish V neck that creates a perfect frame for a dainty necklace. In a feminine palette of roses, pinks and reds, dial up the ladylike factor a notch in this. Fully lined, not sheer. True wrap style dress, opens up fully. Wrap style wearing secured with non detachable ribbon tie at the side. The attached waist sash goes through the dress on the back through an opening along the waist. Made of polyester blend. One colour only. Available in sizes S, M & L.
Styled with Heightened Security Strappy Heels White and Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp 16”, Waist 12.5”, Hips 17.5”, Down 35”, Sleeves 14.5”
Size M: Ptp 17”, Waist 13.5”, Hips 18.5”, Down 35”, Sleeves 14.5”
Size L: Ptp 18”, Waist 14.5”, Hips 19.5”, Down 35”, Sleeves 14.5”
*Model is UK6, 174cm. She wears size S.
Channel refined relaxation with a roomy-not-slouchy version with your white tee of choice peeking over. Ace the day's agenda with a classic knit with embroidered floral accents; the cozy piece that pairs well with jeans, skirts and more. Sporty lines meet elegant details in this knit jersey button top. A refined embroidered motif adorns the neck, recalling the jewelry world. Enhanced with delicate thread embroidery with floral design, this top adds a romantic note to all your looks. An array of thoughtful details on a wardrobe essential. A blouse with intricate embroidery, pretty florals and victorian-era touches at once creates a new sophistication and a nod to the past. Fit for occasions from the office to evening, across seasons, reflecting a touch of romance. Functional buttons. Button front style. Made of knit cotton. Comes in black and white. Available in sizes S, M & L.
Styled with Fair Weather Distressed Denim Shorts, Skirting The Rules Bodycon Denim Skirt and Petals Aflutter Hoop Earrings Blush.
Size S: Ptp 16.5” – 19.5”, Waist 12.5” – 18”, Down 17”
Size M: Ptp 17.5” – 20.5”, Waist 13.5” – 19”, Down 17”
Size L: Ptp 18.5” – 21.5”, Waist 14.5” – 20”, Down 17”
*Model is UK6, 174cm. She wears size S.
Delicate embroidery highlights this ruffled-hem midi dress that is accented with delightful eyelet details throughout. Take the road less traveled in this country inspired number, with pierced eyelet lace, sweeps across henley styled v neckline, into short puff sleeves. A fitted bodice features a sweet drawstring tie waist that cinches in the waistline and continues into a full tiered midi skirt. This broderie anglaise midi dress with a short henley button-up placket is such a romantic and breezy number that catches the lightness of the wind as you walk. Defined by casual elegance, this midi dress features intricate eyelet embroidery. Crisp cotton reads chic, while its ruffled hem lends romantic appeal. Juxtapose its feminine sensibility by pairing it with the season’s leather sandals. Channel your inner bohemian in this long flowy dress charmed with eyelet embroidery and a romantic ruffle hem. You'll love the comfy feel of this cotton ruffle-hem midi dress, covered in delicate broderie detailing. It has an elasticated drawstring waist that sits just a little above the natural waist for a prairie gypsy feel. This white broderie showstopper midi dress would amp up your summer wardrobe feels. Functional buttons. Drawstring tie waist. Lined at bust and waist down. Button front closure. Made of cotton polyester blend. One colour only. Available in sizes S, M & L.
Styled with Sorbet Coloured Skies Rainbow Sliding Chain Bag and Scandi Ark Long Drop Chandelier Earrings.
Size S: Ptp 19”, Waist 18.5”, Hips 22”, Down 43.5”
Size M: Ptp 20”, Waist 19.5”, Hips 23”, Down 43.5”
Size L: Ptp 21”, Waist 20.5”, Hips 24”, Down 43.5”
*Model is UK6, 174cm. She wears size S.
A classic short sleeved collegiate cardigan made with soft knit yarns and with a relaxed easy fit. Designed for layering, we made this with a diamond check pattern and a buttoned up, easy fit. With functional buttons to add, the buttons dial up the versatility of this piece as well as wearability. Comfortable and stylish to layer in cooler or warmer weather, easily style up or down with any look. This slim-fitting sweater tee shows off a cozy style with a vintage twist. It comes with a deep V-neckline, short sleeves, a button up front, and a classic argyle pattern. Wear this sweater to dress up a casual t-shirt or to add warmth to a pretty dress. A knitted shirt in combed cotton, designed with a navy blue argyle pattern across the front. Part of the uniform, traditional argyle started life in the Scottish Highlands as a symbol of the wearer’s clan. Its bold patterns and bright tones were later adopted into the sporting world, worn proudly in bold team colours. For a contemporary take on a classic, this tee merges our favourite blue colour tone schemes on an argyle pattern. We recommend pairing with a white top for a clean varsity look and to let the argyle pattern pop against a crisp white. Functional buttons. Button front style. Made of knit fabric. One colour only. Available in sizes S, M & L.
Styled with Scale New Heights Culottes White and Petals Aflutter Hoop Earrings Blush.
Size S: Ptp 15.5” – 18.5”, Waist 13” – 18”, Down 18”, Sleeves 9”
Size M: Ptp 16.5” – 19.5”, Waist 14” – 19”, Down 18”, Sleeves 9”
Size L: Ptp 17.5” – 20.5”, Waist 15” – 20”, Down 18”, Sleeves 9”
*Model is UK6, 174cm. She wears size S.
Plenty of natural fading and a flattering side slit make this denim skirt a must-have for your weekend wardrobe. Dress it up with heels or go casual with simple flats; there is no wrong way to wear this piece. Style it with a crisp shirt and sandals for a directional day edit. We are into slit skirts because they give you just enough leg mobility to do cool poses in. Side slit skirts are definitely a great late-late night option, guaranteed to give you stamina and finesse — we call it the slit skirt effect. This classy, curve skimming midi knit skirt will keep you comfy and stylish from daytime shopping to dinner and drinks. Pair it with a graphic tee and sneakers for a casual look or a blouse and heels for a look that will turn heads. A denim mini skirt featuring a high-rise waist, an exposed back zipper, side slit hem, and a bodycon silhouette, this piece goes with all our tops and follows your curves closely. Exposed back zip closure. Made of stretchy denim cotton elastane. One colour only. Available in sizes XS, S, M & L.
Styled with Begin Here in Buttons Slim Blouson Top, Bouquet Embroidered Accents Button Knit Top White, Flutter Up Buttercups Embroidery Wrap Top, Saccharine Sweet Scrunches Top White, The Power Package Padded Muscle Tee Black and Petals Aflutter Hoop Earrings Blush.
Size XS: Waist 11.75” – 13.5”, Hips 14.75” – 17”, Down 15”, Down to slit 11”
Size S: Waist 12.25” – 13.75”, Hips 15.25” – 17.5”, Down 15”, Down to slit 11”
Size M: Waist 13.25” – 14.75”, Hips 16.25” – 18.5”, Down 15”, Down to slit 11”
Size L: Waist 14.25” – 15.75”, Hips 17.25” – 19.5”, Down 15”, Down to slit 11”
*Model is UK6, 174cm. She wears size XS.
See you at our launch on Wednesday, 25 Aug, 8pm!